Job Description
Director of Marketing – Community Healthcare Center (Warren, Ohio)
Community Healthcare Center
Community Healthcare Center in Warren, Ohio is seeking an experienced Director of Marketing to lead census development, build strong referral relationships, and support continued growth in our skilled nursing facility.
This is a key leadership role for someone who understands the skilled nursing (SNF) space and knows how to drive admissions through strong hospital partnerships, community engagement, and consistent follow-through.
Position SummaryThe Director of Marketing is responsible for overseeing all admissions, marketing, and census development activities for the facility. This role works closely with the Administrator, clinical leadership, and regional team to ensure steady, appropriate admissions and strong community reputation.
Key ResponsibilitiesDevelop and maintain strong referral relationships with hospitals, case managers, physicians, and community partners
Drive census growth and maintain optimal occupancy levels
Manage the admissions process from inquiry to admission, ensuring smooth coordination
Conduct facility tours for families, referrals, and community partners
Track and report marketing metrics, referrals, and conversion rates
Collaborate with clinical team to ensure appropriate admissions and payer mix
Represent the facility in community outreach and networking events
Maintain knowledge of competitors and market trends in the Warren/Trumbull County area
Ensure timely follow-up on all referrals and inquiries
Prior Skilled Nursing Facility (SNF) experience required
Experience in healthcare marketing, admissions, or census development
Strong understanding of Medicare, Medicaid, managed care, and insurance processes
Proven ability to build and maintain referral source relationships
Excellent communication, organization, and follow-up skills
Ability to work independently while meeting census goals
Prior experience in long-term care or post-acute care strongly preferred
We need someone who is proactive, relationship-driven, and understands the urgency of admissions in a skilled nursing environment. You should be comfortable working in a fast-paced setting where census growth and referral management are top priorities.
Why Join UsSupportive leadership team
Opportunity to directly impact facility growth and success
Stable long-term care organization with room for professional development
Competitive compensation based on experience
If you have strong SNF marketing experience and are ready to take ownership of census development in a growing facility, we encourage you to apply.
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