Job Description

Our Mission

Unlock our students' limitless potential, together, for extraordinary futures.

The Opportunity

We're seeking a hands-on marketing campaign specialist who thrives on rolling up their sleeves and executing comprehensive marketing campaigns from conception to completion. This role is perfect for a do-it-yourself marketer who can both develop strategic campaign plans AND personally create the ads, copy, landing pages, and content needed to bring those strategies to life.

This is a hands-on role - you'll be the one personally building campaigns, writing copy, creating digital assets, and optimizing performance, working closely with the Regional Digital Marketer to build a strong growth strategy.

What You'll Actually Be Doing Day-to-Day

Strategic Planning & Hands-On Execution

• Develop regional marketing strategy - then personally execute every element yourself

• Write compelling ad copy for Facebook, Google, LinkedIn, and other digital platforms

• Build landing pages from scratch using page builders and optimize for conversions

• Create presentation materials for webinars, partnerships and educational expos

• Collaborating with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US, Canada and LATAM markets

Who Will You Work With?

• Regional Digital Marketer - They’ll take care of launching and reporting on campaigns, you’ll work closely with them to optimize

• Local Marketing team - You’ll work with them to create campaigns and other marketing materials for the US/CA & LATAM markets

• Content and PR Marketer - You’ll work with them to find opportunities to create content that resonates with the audience

• USCA Sales Team

The Perfect Fit

You're someone who gets energized by wearing multiple hats and prefers to build campaigns yourself rather than delegate. You see the big picture strategically but love diving into the tactical details of execution.

Essential Experience

• 3-5 years of hands-on marketing where you personally created and managed campaigns

• Proven experience writing high-converting copy for ads, emails, and landing pages

• Experience managing paid advertising across META, Google Ads, and other platforms (not the technical side)

• Email marketing platform expertise

• Content creation skills - you can write blog posts, social content, and educational materials

• Analytics and optimization mindset

What Makes You Stand Out

• Self-starter mentality - you see what needs to be done and do it without waiting for direction

• Creative problem solver who can generate fresh campaign ideas and test them quickly

• Detail-oriented executor who ensures every campaign element is polished and professional

• Data-driven optimizer who makes decisions based on performance metrics, not assumptions

• Adaptable communicator who can write for different audiences and channels effectively

Bonus Points

• Experience in education or online learning markets

• Familiarity with CRM systems (Hubspot, Salesforce, etc.) and lead scoring

• Experience with Zoom or similar webinar platforms and event marketing

Location & Working Hours

This is a fully remote role open to candidates based in the US, Canada and Latin America. You'll need to work within US/LATAM time zones to collaborate in real time with the USCA team.

Our Hiring Process

1. Apply – submit your CV and answer a few short screening questions

2. Video questions – record short answers to three questions

3. First round interview

4. Case study – a practical marketing task

5. Final group interview with the team

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